Apple Marketing strategy Essay Example | Topics and Well Written Essays - 1250 words

Apple Marketing strategy - Essay Example According to Schneiders (2011), Apple is able to charge higher prices than its competitors buy its products remain competitive. He argues that Apple makes use of traditional and cult marketing strategies. Moreover, the company manages to manufacture products with high software compatibility hence easy to market in the competitive market. Madden (2010) argues that Apple has a unique marketing strategy that has not been mastered by many brands. The strategy enables Apple to cross-sell products that people already own. Moreover, the company designers have great understanding of the needs of the customers and focus on creating products that meet the changing needs of the customer. The alterations involve inclusion of more software to ensure the products are better than previous ones. For example, Apple iPhone was considered unique in that it has the features of an iPad as well as those of a smartphone. Mickalowski, Mickelson, & Keltgen (2008) argue that Apple makes advantage of trade sho ws and media coverage to market their products long before they are released into the market. Moreover, the company remains secretive about the features and outlook of their product to prevent imitation of new inventions by their competitors. For example, during development of iPhone, Steve jobs managed to sign Apple as the select carrier of the product. Moreover, the company understands the needs of the customers and comes up with unique products. Apple’s success had been greatly determined by the former CEO, Steve jobs. Steve Jobs and Steve Wozniak who were quite unprofessional in terms of their academic qualifications founded the company. However, they became successful right from the start.

Zara Essay Example | Topics and Well Written Essays - 250 words

Zara - Essay Example By using these chips, Zara can easily and quickly determine their consumer trends. The company can identify which of its products are quickly bought by their customers. RFID technology have allowed Zara to conduct inventories regularly and this helps the company to paint an accurate picture of what fashions are selling well and which ones are languishing. This assists the company to plan and meet the demand posed by their consumers through the most in-demand fashion. Other industries could also adopt the radio frequency identification- RFID chips to help track their business. This technology can assist businesses within diverse industries to track their sells or business assets. This strategy can become adopted by organizations that are in the transport industry. By placing RFID chips on their trucks, transport companies can determine where there trucks are at any particular time. This helps the companies to keep track of the transportation and movement of goods which they may be charged with. Proper tracking in business helps to boost sells and provide a good ground for inventory